Founder Intelligence Layer

STOP
PITCHING.
START
BUILDING/

Built the first version? Find the blind spots before they cost you.

FNDRY/IQ turns founder instinct into intelligence, backed by operators across product, design, tech and GTM.

Start the Pressure TestSee How FNDRY/IQ Works
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/
60+
Years combined founder experience
The Problem
The first version
is not proof.
It’s the test.

You have built something real. Now the dangerous part starts.

This is where founders confuse activity with progress. More features. More feedback. More demos. More opinions. More spend.

Meet FNDRY/IQ

The intelligence
layer for founders
building something
real.

FNDRY/IQ turns founder assumptions into evidence, evidence into priorities, and priorities into action. Not project management. Not pitch coaching. Not another AI wrapper.

One place to pressure test customer fit, product direction and go-to-market before your next build decision. A decision layer for founders who need to know what matters next.

01/
Customer Evidence
02/
Product Priorities
03/
Market Signals
04/
Roadmap Sequencing
05/
Signals Synthesis
06/
Studio Workspace
See how FNDRY/IQ works →
Evidence over instinct. Every time.
Support Model

Start where
you are.

Self-serve through FNDRY/IQ when you need structure, evidence and direction. Bring in FNDRY operators when product, design, technology or GTM gaps need deeper work.

Self-Serve Intelligence
Pressure test it yourself.

Use FNDRY/IQ to turn assumptions into evidence, evidence into priorities, and priorities into your next build decision.

Start the Pressure Test →
Guided Operator Support
Bring in the operators.

When the evidence surfaces gaps in product, design, technology or GTM, FNDRY operators step in to close them.

Talk to FNDRY →
How It Works

Four phases.
Evidence gates.

01/
Explore

Pressure test whether the problem, customer and market still hold up now that something real exists. FNDRY/IQ helps capture assumptions, customer signals and evidence gaps.

02/
Design

Turn evidence into product direction: personas, customer journeys, feature priorities and value proposition. The goal isn't more features. The goal is sharper decisions.

03/
Build

Scope the next build cycle around validated priorities, not founder enthusiasm. FNDRY/IQ helps founders avoid overbuilding and strengthen technical foundations before scale.

04/
Market

Shape positioning, GTM and investor narrative from what the market has already shown, not what the founder hopes is true. Prove the story with evidence, not optimism.

See the full framework →
The Operators

Founder instinct
needs a challenger.

Every founder has conviction. Few have a system for testing it. The team behind FNDRY/IQ has launched products, worked alongside founders, and seen what breaks when assumptions go untested, built into the intelligence layer, and ready when deeper support is needed.

Work with FNDRY →
Samantha Middlebrook, Product & GTM Strategist
Product & GTM
Samantha Middlebrook
Product & GTM Strategist

Samantha has led product strategy and GTM through M&A, pivots, and global market entry. She brings the commercial rigour founders rarely have and investors always look for.

Krisha Patel, Human-Centred Design
Design
Krisha Patel
Human-Centred Design

Krisha applies human-centred design principles that solve real problems, not just beautiful interfaces. Design that drives decisions, not decorates them.

Miral Shah, AI-native Technology
Tech
Miral Shah
AI-native Technology

Miral specialises in AI-native infrastructure, MVP vs rebuild decisions, and scalable architecture that's built for where you're going, not just where you are.

Every founder has blind spots.

The best founders find them early.

Start with FNDRY/IQ to surface the gaps, or book a pressure test to work through them with our team.

Start the Pressure TestTalk to FNDRY